Companies
like General Motors, AOL Time Warner and Marriott earn revenue by
piping adult movies into Americans' homes and hotel rooms, but you
won't see anything about it in their company reports.
And you won't hear them talking about the production companies
that actually make the films or the performers the producers hire,
men and women as young as 18, for sex that is often unprotected.
"We have an industry that is making billions of dollars a year,
is spreading to cable television and to the Internet, and yet their
employees are considered to be throwaway people," said former
Surgeon General C. Everett Koop.
Only a handful of "high end" production companies require
condoms, leaving the majority of performers vulnerable to AIDS and
other sexually transmitted diseases. While some companies require
performers to take HIV tests, there is no government regulation
mandating tests across the industry.
Koop noting that performers' sexual activity off the set, with
spouses or lovers, can spread disease beyond the industry says
America's big corporations are complicit in a public health hazard:
They want the profits from pornography but "they don't want to get
involved."
Nor do the fans, according to Koop. "Even the people who enjoy
looking at pornography really despise the people they're watching,
and they have no sense of protection for them," he said.
Bringing It Into Homes and
Hotels
According to Adult Video News, an estimated 11,000 hard-core porn
movies are produced in the United States annually, many of them in
California's San Fernando Valley, where modern porn was born.
The production companies market them over the Internet and to
distributors who feed them to video stores the industry claims
that more than 30 percent of all video rentals on the East and West
coasts are sex films and to giant cable and satellite companies.
General Motors, through its subsidiary DirecTV, delivers hard-
and soft-core porn to homes via satellite. Communications giant
Comcast supplies various kinds of porn to homes via pay-per-view.
And AOL Time Warner owns a cable company that offers erotic
programming from Playboy and other outlets, including
hard-core.
It is hard to estimate how much money these corporations derive
from porn because they do not publicize it in their portfolios or
anywhere else. Their financial statements do not mention profits
from adult movies. However, one industry analyst estimated that the
combination of cable and satellite outlets makes about $1 billion a
year from the adult-movie market.
Many of the major hotel chains, including Marriott, Hilton and
Westin, also derive revenue from adult films without mentioning it
in their company reports. Adult titles are available as in-room
movies in around 40 percent of all hotel rooms in the United States.
The hotels share the revenue with the in-room entertainment
companies that provide the TVs and the content.
Nothing on the Record
ABCNEWS asked the companies to discuss the revenue they derive
from adult films and whether they have any responsibility for the
welfare of the performers.
A spokesman for DirecTV said he was not permitted to talk about
the company's profits from adult movies. Representatives of Comcast,
Hilton and Marriott refused to talk on the record about the issue.
A spokesman for AOL Time Warner, Mark Harrad, said that Time
Warner Cable "has traditionally offered what they called ... more
soft-core programming." Also, he said, "in a couple of divisions
they have increased the programming to the next step up, if you
will, which I think some people would understandably call
hard-core." The decision to offer the harder material was driven by
consumers, Harrad said.
One major hotel chain, Omni, stopped showing adult movies in its
owned-and-operated hotels in 1999, citing its commitment to "family
values." It encourages its franchisees to do the same. The company
estimated it lost $1 million in annual revenue.
The Reality of
Pornoland
At conventions and other public events, the adult industry tends
to portray itself as a happy family promoting shame-free sexual
enjoyment. But privately, many performers say the reality is very
different.
"There's some unwritten law or agenda out here in Pornoland that
if we tell the truth about what's really going on here, the fan
will get turned off," said Ona Zee, a former performer who is now an
advocate for reform.
While a hit movie can bring in as much as $1 million adult
movies have a very long shelf life, and can keep selling for years
after their initial release most performers see little of the
profits. They are seldom paid residuals, and often get only a flat
fee. The fees vary from $350 to $1,000 for a conventional sex scene
to a few thousand dollars for more extreme sex.
Few of the companies provide health insurance, and most
performers find they must work without condoms if they want to keep
getting jobs. "The fans don't like to see condoms," said performer
Belladonna, reflecting a belief that is widely held in the industry.
Like many other performers, Belladonna started in the business when
she was 18, the legal minimum.
Read
about Belladonna's start in the business.
"The person that packs the porn in a box in the warehouse... is
entitled to hepatitis B vaccines.... But someone that's having
unprotected anal sex, hmm. There is no standard," said Sharon
Mitchell, a veteran performer who now heads a clinic for sex
workers, the Adult Industry Medical Health Care Foundation.
According to Koop, many producers and distributors argue that
performers are independent contractors, not their employees, so they
don't have any responsibility for them. But Koop calls that a
"copout."
"These youngsters are not unionized, they don't know how to do
anything for themselves, and they're really stuck," he said.
Mitchell believes that the producers have an obligation to care
for the performers in their films. "This is not a moral issue. It's
an issue about disease, about HIV, chlamydia, gonorrhea, young men
and women entering an issue that they often don't know enough
about."
Bill Margold, a veteran porn star who now counsels young people
entering the business, says 18-year-olds are too young to make the
potentially life-altering decision to go into porn.
"I get 18-, 19-year-old girls who just don't understand that once
you do this, you are sociologically damned forever," he said.
Koop believes that to prompt reform, Congress should hold
hearings on regulating the industry and "subpoena some of the people
who run these shows."
If nothing is done, "it'll just get worse," he said, adding, "The
appetite for pornography seems to be insatiable."
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